The supporting act
for a Global musician.

BRANDING  |  WEB DESIGN

Gerry Leonard is arguably an unrivalled talent known throughout the music industry & a performer that’s well respected amongst his peers. It was my job to make his presence within the industry more established within the online market place.

As a guitarist Gerry has worked with some of the best. Writing, performing, composing & directing collaborations with the likes of David Bowie, Suzanne Vega & Rufus Wainwright to name a few. His work spans decades & genres & also includes of his own body of works as “Spooky Ghost”.

The Brief

We needed to revitalise his online presence to match his creativity and standing within the music industry. Not wanting to shy away from his beginnings steeped in punk, rock and folk, this mini re-brand and website needed to showcase Gerry as a renowned artist in his own right but also needed to promote the collaboration work with some of the music worlds biggest names. All this whilst being true to Gerry’s persona and playing style.

Functionality was to be kept simple. Information needed to be crafted to guide users to each section of the website. Above all, the new site easy had to be easy to use, read and navigate across multiple devices.

The Solution

A re-build of Gerry’s website was required to enable a new way to promote his brand, services & commercial aspects of his music, events & business. A new bold & bright but stripped down visual identity was crafted in order for me to re-build his online offering from the ground up in a simplistic user friendly solution.

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